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	<title>Trade Blog :: Sales &#38; Marketing &#187; Sales &amp; Marketing</title>
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	<link>http://www.directorytrade.com/blog</link>
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		<title>Article And Article Marketing</title>
		<link>http://www.directorytrade.com/blog/article-and-article-marketing/</link>
		<comments>http://www.directorytrade.com/blog/article-and-article-marketing/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 08:14:08 +0000</pubDate>
		<dc:creator>Andy Johnson</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/article-and-article-marketing/</guid>
		<description><![CDATA[Articles can be written by you or outsourced to a professional copywriter or ghostwriter. There are several good websites where you can connect with potential writers. You must use good grammar and spelling to establish yourself as a credible expert. The tone should be conversational, using simple but descriptive language and limiting technical terms. If [...]]]></description>
			<content:encoded><![CDATA[<p>Articles can be written by you or outsourced to a professional copywriter or ghostwriter. There are several good websites where you can connect with potential writers. You must use good grammar and spelling to establish yourself as a credible expert. The tone should be conversational, using simple but descriptive language and limiting technical terms. If technical jargon is required, always include an explanation of the term.</p>
<p>It is important to remember that your articles should be an informative and interesting read; they are not for directly promoting your product. Most publishing sites do not allow blatant sales letters to be published as articles, and you will only be damaging your reputation by distributing an article that is nothing but hard-sell copy.</p>
<p>Newspapers and magazines always need fresh copy, so submitting your articles to them may result in getting published. To have your articles published online, submit them to an online article directory. These directories allow you to put personal and contact information in a &#8220;Resource Box&#8221;, and it is here that you directly advertise your business. The resource box is an important tool to encourage readers to click through to your site and then, hopefully, place an order.</p>
<p>Articles for online use will differ slightly from those intended for hard copy. In order for your articles to be picked up by Internet Search Engines, they need to incorporate search engine optimization (SEO). This involves the use of common keywords or phrases that people would use to search for your topic on the Internet.</p>
<p>Keywords should be used throughout your writing so that the search engines can associate your article with the right search results. This is the single best way for interested people to find you online. The use of keywords should never be overdone, but there are a few critical places they should appear in every article.</p>
<p>1. Titles</p>
<p>Your title is very important; it&#8217;s what the search engines list in their search results and if readers find your title interesting or informative, they&#8217;ll click on it. And that&#8217;s your goal. Obviously, your title should be what your article is about. Don&#8217;t try to use all your keywords in the title. As always, keep it simple and get to the point; too many words in the title might confuse the search engines as well as readers.</p>
<p>2. Tags</p>
<p>Metatags are HTML codes that are put into your web page (in the header or body) and are used by search engines to find and describe your page. People viewing your page do not see them.</p>
<p>3. In the Article</p>
<p>Use your keywords in your article. You should also use semantically related words. For example, if your keyword is knitting, you should use words like, knitting needle, knit, knitting gear, how to knit and knitting pattern in your article. Using this strategy instead of just repeating your keyword over and over again will get you better results with search engines.</p>
<p>Just make sure that you don&#8217;t over-use the keywords or make your articles artificial or hard to read. The best approach is to write naturally. A reader wants a quality article on a specific topic, not a bunch of keywords strung together.</p>
<p>4. In the Resource Box</p>
<p>Your Resource Box is a great place to use keywords. Just remember to use different ones every once in a while. This will help search engines figure out what your site is about. You can use the semantically related keyword strategy here as well, especially if you hyperlink the words.</p>
<p>Overall, you should develop about 20-30 keywords or key phrases, use a variety of them in your articles and update them regularly. Your keywords will evolve as your business evolves.</p>
<p>Another way to expose your articles to a global audience online is through blogging. You can upload articles to your blog, to give your readers interesting, useful information that can help them solve a problem or improve their lifestyle. Blogs are a great way of keeping in touch with customers and contacts, and continuing to add value to your product. Again, these blog articles must not be sales letters; they need to be interesting and informative. Blogs tend to be a more personal means of communicating with your readers, and this also helps to develop trust and respect for both you and your product.</p>
<p>If you follow these guidelines for article marketing to promote your online business, you will see your customers and your sales increase.</p>
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		<title>Do-It-Yourself Internet Marketing Or Professional Internet Marketing Companies</title>
		<link>http://www.directorytrade.com/blog/do-it-yourself-internet-marketing-or-professional-internet-marketing-companies/</link>
		<comments>http://www.directorytrade.com/blog/do-it-yourself-internet-marketing-or-professional-internet-marketing-companies/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 09:28:10 +0000</pubDate>
		<dc:creator>Doris Joy</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=38</guid>
		<description><![CDATA[There are so many ways to market your home or online business and sometimes it isn&#8217;t easy to choose which way is best for you. Should you try to market your business or site by online yourself or would it be better to use a professional internet marketing company? If you choose to market your [...]]]></description>
			<content:encoded><![CDATA[<p>There are so many ways to market your home or online business and sometimes it isn&#8217;t easy to choose which way is best for you. Should you try to market your business or site by online yourself or would it be better to use a professional internet marketing company?</p>
<p>If you choose to market your business or internet site yourself, there are a few things to consider. First, you can use free web page sites which allow a person to create a space in order to literally market themselves. In this case, it would be easy to publicize anything; including your own business. It is also a great way to make sure you get what you want across to the internet public. This permits you to personalize your marketing and sometimes making it sound less professional may draw more attention to your site. There are also sites that allow you to create blogs &#8211; basically an online diary &#8211; which can also be beneficial to your business or site. Both of these services are, for the most part, free and accessible in any language. One more way to do things yourself is to create mass e mail marketing. This simple yet effective process allows you to alert current customers of any specials, new arrivals or changes to your online business. Perhaps you lack the time it takes to do things on your own, or maybe you lack the finesse needed to make your business sound as great as you wish it to. Whichever is the case, possibly you need to recruit the aid of a professional internet marketing company. Instead of spending tedious hours trying to maximize your web count, you can spend a great, or small, amount of money to have someone else do it for you. Professional internet marketing companies take publicity beyond e mails and blogs. They can offer search engine optimization, which includes you paying for keywords that are linked to your site. Each time someone uses one of these keywords, it can create a hit to your online business. They can also create web banners, which work just the same as a banner on the fence at a high school football game; just on the World Wide Web. The banners can be animated, can include blinkies, flashing text and in some cases, sound. The can be very effective in grabbing one&#8217;s attention. Another option that professional internet marketing companies offer is pay per click. This is basically an operation that allows you to &#8216;rent&#8217; a small space on another site and you pay that site for each click your banner, logo, etc. generates.</p>
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		<title>How to Make Money with Email Marketing</title>
		<link>http://www.directorytrade.com/blog/how-to-make-money-with-email-marketing/</link>
		<comments>http://www.directorytrade.com/blog/how-to-make-money-with-email-marketing/#comments</comments>
		<pubDate>Thu, 10 Apr 2008 06:45:18 +0000</pubDate>
		<dc:creator>Marcus Peterson</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=19</guid>
		<description><![CDATA[Email marketing works because there are opportunities to personalize messages to each person on your list. It also works because it&#8217;s possible to set up an auto-responder or even an ezine subscription service so that the messages that you want your prospects to receive is sent out at specified intervals (you didn&#8217;t really think that [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.portmarketing.com/" target="blank">Email marketing</a> works because there are opportunities to personalize messages to each person on your list. It also works because it&#8217;s possible to set up an auto-responder or even an ezine subscription service so that the messages that you want your prospects to receive is sent out at specified intervals (you didn&#8217;t really think that all of the email that you receive from online marketers was written personally, right?). This is ideal because it also makes it possible for you to use the same marketing messages over and over whenever you have a new prospective buyer for your internet affiliate program products and services, and you can even create multiple lists so that different people can choose which information they want to receive.</p>
<p>Buying leads is a well-established marketing process; but not everyone believes that it should be. Therefore, if you are serious about making money with email marketing to promote your internet affiliate program products and services, you may want to look into designing your own website. That way, you could not only provide links to the products or services that you are promoting, but also you would be able to generate a form and gather information from site visitors &#8211; instead of buying a list, you can build your own list.</p>
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		<title>Email Marketing &#8211; Basics You Should Know</title>
		<link>http://www.directorytrade.com/blog/email-marketing-basics-you-should-know/</link>
		<comments>http://www.directorytrade.com/blog/email-marketing-basics-you-should-know/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 06:57:16 +0000</pubDate>
		<dc:creator>Doris Joy</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=18</guid>
		<description><![CDATA[Email marketing is, as the name suggests, the use of email in marketing communications. Automated email marketing is so popular because, sending email is much cheaper than most other forms of communication, email lets you deliver your message to the people (unlike a website, where the people have to come to your message). Online email [...]]]></description>
			<content:encoded><![CDATA[<p>Email marketing is, as the name suggests, the use of email in marketing communications. Automated email marketing is so popular because, sending email is much cheaper than most other forms of communication, email lets you deliver your message to the people (unlike a website, where the people have to come to your message). Online email marketing has proven very successful for those who do it right. Marketing email is simple to begin, even for people who are not computer savvy. Broadcasting email is labeled as an excellent method when it comes to effective low priced marketing endeavors. <a href="http://www.portmarketing.com/" target="blank">Email marketing</a> is not just about writing any email that you will be sending to anybody.</p>
<p>In general, though, it&#8217;s used to refer to: Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again. Sending emails designed to encourage customer loyalty and enhance the customer relationship. Placing your marketing messages or advertisements in emails sent by other people. Give me an analogy. You can think of these three main forms of email marketing as the electronic equivalent of: Direct mail, Sending people print newsletter, placing advertisements in subscription magazines and newspapers. Email lead marketing is so popular because sending email is much cheaper than most other forms of communication and email lets you deliver your message to the people (unlike a website, where the people have to come to your message) email marketing has proven very successful for those who do it right.</p>
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		<title>Email Marketing &#8211; Why You Have to Get Good at Email Marketing</title>
		<link>http://www.directorytrade.com/blog/email-marketing-why-you-have-to-get-good-at-email-marketing/</link>
		<comments>http://www.directorytrade.com/blog/email-marketing-why-you-have-to-get-good-at-email-marketing/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 06:14:39 +0000</pubDate>
		<dc:creator>Jayson Pablo</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=17</guid>
		<description><![CDATA[If you are a business owner or manager, odds are you&#8217;re told all the time about the effectiveness good email marketing can have on your business. But what exactly is &#8220;good&#8221; email marketing? Email marketing is no doubt one of the most effective ways of reaching out to your potential customers. Email marketing also proves [...]]]></description>
			<content:encoded><![CDATA[<p>If you are a business owner or manager, odds are you&#8217;re told all the time about the effectiveness good email marketing can have on your business. But what exactly is &#8220;good&#8221; email marketing? <a href="http://www.directorymarketplace.com/">Email marketing</a> is no doubt one of the most effective ways of reaching out to your potential customers. Email marketing also proves effective in increasing traffic to your site in turn increasing your sales and that is why it is essential that your email marketing campaign should be very well designed and professional looking. If it is not so, it could proved counterproductive to your business.</p>
<p>A good email marketing is your map to success. It will point you in the right direction, keep you from veering off course, and identify the quickest routes by which you can reach your business goals. Like good directions, a good email marketing will save you time, help you to budget accordingly, ensure that your email efforts are synchronized with your company&#8217;s goals, and allow you to plan ahead so that you don&#8217;t miss opportunities.</p>
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		<title>Email Marketing &#8211; How to Write a Great Email for Success</title>
		<link>http://www.directorytrade.com/blog/email-marketing-how-to-write-a-great-email-for-success/</link>
		<comments>http://www.directorytrade.com/blog/email-marketing-how-to-write-a-great-email-for-success/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 08:31:18 +0000</pubDate>
		<dc:creator>Jared Lee</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=15</guid>
		<description><![CDATA[Email marketing is one of the most commonly used ways of marketing on the internet. This method of marketing and promotions is followed by a lot of internet marketers. The major reason behind this fact is that this method is one of the cheapest ways of marketing on the World Wide Web. If you have [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.portmarketing.com/">Email marketing</a> is one of the most commonly used ways of marketing on the internet. This method of marketing and promotions is followed by a lot of internet marketers. The major reason behind this fact is that this method is one of the cheapest ways of marketing on the World Wide Web. If you have a properly built list of email addresses which belong to people who are included in your target market, your email marketing campaigns can be really fruitful for you.</p>
<p>Writing a great email is something important for making your email marketing campaign a success. First of all, you must realize this fact that people from your target market may be receiving a lot of spam emails or promotional emails on daily basis and you need to be careful about the frequency of your promotional emails. You can write a very good email but it will not be effective until and unless it is opened by the email recipient. To ensure that the email is opened by the recipient you should choose a very attractive title. If the subject line is impressive enough, the chances of your email being opened become higher.</p>
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		<title>Email Marketing Is Still The Most Effective Despite Problems</title>
		<link>http://www.directorytrade.com/blog/email-marketing-is-still-the-most-effective-despite-problems/</link>
		<comments>http://www.directorytrade.com/blog/email-marketing-is-still-the-most-effective-despite-problems/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 03:36:45 +0000</pubDate>
		<dc:creator>Yulin Peng</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=12</guid>
		<description><![CDATA[Email marketing is a form of direct marketing that is even more effective than traditional direct marketing. The latter relies on snail mail and it usually takes days for mail to reach recipients. One of the advantages of email marketing is that it is instant. You send out a message and it reaches the recipients [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.portmarketing.com/">Email marketing</a> is a form of direct marketing that is even more effective than traditional direct marketing. The latter relies on snail mail and it usually takes days for mail to reach recipients. One of the advantages of email marketing is that it is instant. You send out a message and it reaches the recipients immediately.</p>
<p>Email marketing has of course not been without its&#8217; problems. Spam of mass unsolicited email has been a major problem that has given email marketing a bad name, such that when you mention it folks are quicker to think about illegal emails than they are to grasp that you are talking about legitimate and legal email marketing. Even more serious a problem is the fact that spam has caused many ISPs to set up filters that sometimes cause us not to receive email that we actually want and some of it has even been specially requested. For instance when somebody subscribes to an email newsletter.</p>
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		<title>Promotional Products Online Services</title>
		<link>http://www.directorytrade.com/blog/about-wwwgopromoscom-promotional-products-on-line-services/</link>
		<comments>http://www.directorytrade.com/blog/about-wwwgopromoscom-promotional-products-on-line-services/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 07:38:44 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=11</guid>
		<description><![CDATA[GoPromos.com began in 1962, offering the most extensive product line of promotional products on-line. All products are offered at discounted prices and can be ordered on-line easily using the GoPromos ordering wizard.Customers can order online 24 hours a day, 7 days a week and have access to over 5000 products. The goal of GoPromos.com is [...]]]></description>
			<content:encoded><![CDATA[<p>GoPromos.com began in 1962, offering the most extensive product line of promotional products on-line. All products are offered at <a HREF="http://www.gopromos.com/">discounted prices</a> and can be ordered on-line easily using the GoPromos ordering wizard.Customers can order online 24 hours a day, 7 days a week and have access to over 5000 products. The goal of GoPromos.com is to deliver the highest quality items across a wide spectrum of product categories from pen, pencil, gift sets, housewares, imprinted office supplies to automobile and more.</p>
<p>GoPromos.com have processed well over 350,000 orders of 250,000 customers for over 40 years which makes them one of the most experienced and trusted names for promotional products in the US.</p>
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		<title>How To Survive In Affiliate Marketing</title>
		<link>http://www.directorytrade.com/blog/how-to-survive-in-affiliate-marketing/</link>
		<comments>http://www.directorytrade.com/blog/how-to-survive-in-affiliate-marketing/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 08:56:56 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Sales & Marketing]]></category>

		<guid isPermaLink="false">http://www.directorytrade.com/blog/?p=7</guid>
		<description><![CDATA[If you have never before joined an affiliate program then you may be missing out on the best way to make money online. However, affiliate marketing has become more competitive due to its popularity. Here are a few simple tips to surviving in this highly profitable industry. 1) Offer free reports to your opt-in list. [...]]]></description>
			<content:encoded><![CDATA[<p>If you have never before joined an affiliate program then you may be missing out on the best way to make money online. However, affiliate marketing has become more competitive due to its popularity. Here are a few simple tips to surviving in this highly profitable industry.</p>
<p>1) Offer free reports to your opt-in list.</p>
<p>If possible, try very hard to position these at the very top of your page so they cannot be missed. If you keep these in this spot, you will be tapping into their minds causing them to think even more about your affiliate product. Besides, it is free and will not cause any harm to their wallets.</p>
<p>Be sure to focus on important points like how your product can make life easier and more enjoyable. Include attention grabbing subject lines in the email. Try very hard to avoid using the word free. This is due to the fact that there are spam filters which dump those kinds of contents into the garbage before anyone can see them. Convince them that they will be missing important urgent information if they do not read it.</p>
<p>2) Create a different webpage for each product.</p>
<p>Try to avoid clumping all of it together just to save some money. It is best to have a site focusing on each and every product. Visitors to these sites will see that you are a professional based on the way they are set up. This can also even build their trust towards your product.</p>
<p>Always include product reviews on the website so that visitors will have an understanding on what the product can do when they purchase it. It is also imperative that you include testimonials from users who have already bought the product. Be sure that these customers are more than willing to allow you to use their names and photos with the product you are promoting. Visitors will see that other experts are satisfied with the results.</p>
<p>You can also write articles which go into more depth on the specifications of the product. Make the pages attractive compelling and include a call to action. Each headline for the articles should attract the readers to read even further.</p>
<p>3. Make sure to get targeted traffic.</p>
<p>If you get visitors who are interested in buying a car and you are selling cancer research e-books, then it is total waste of time. A very easy way to get targeted traffic is to write articles and submit them to article directories. The articles will be used by others who find them interesting and soon enough, your name and product will be all over the web. This is also an excellent way to build even more trust.</p>
<p>Keep in mind that affiliate marketing may be easy, so there is a lot of competition. In order to survive, you must fine tune your skills and constantly stay on top of your specified niche. You can even do a search to find even more ways to survive in the affiliate marketing industry. Remember to always keep in touch with your subscribers.</p>
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