Email marketing works because there are opportunities to personalize messages to each person on your list. It also works because it’s possible to set up an auto-responder or even an ezine subscription service so that the messages that you want your prospects to receive is sent out at specified intervals (you didn’t really think that all of the email that you receive from online marketers was written personally, right?). This is ideal because it also makes it possible for you to use the same marketing messages over and over whenever you have a new prospective buyer for your internet affiliate program products and services, and you can even create multiple lists so that different people can choose which information they want to receive.

Buying leads is a well-established marketing process; but not everyone believes that it should be. Therefore, if you are serious about making money with email marketing to promote your internet affiliate program products and services, you may want to look into designing your own website. That way, you could not only provide links to the products or services that you are promoting, but also you would be able to generate a form and gather information from site visitors – instead of buying a list, you can build your own list.